Nike “Y2K” Campaign
TREATMENT
With the resurgance of Y2K and futurist aethetics, This campaign concept will highlight and pay homage to the early 2000s streetwear culture that Nike’s sneakers were such a big part of. This campaign is characterized by bold, dynamic display typefaces, kelidescopic color palletes, and the artificial sheen of early 3D computer graphics that is dynonymous with the beginning of the digital age.
With the resurgance of Y2K and futurist aethetics, This campaign concept will highlight and pay homage to the early 2000s streetwear culture that Nike’s sneakers were such a big part of. This campaign is characterized by bold, dynamic display typefaces, kelidescopic color palletes, and the artificial sheen of early 3D computer graphics that is dynonymous with the beginning of the digital age.
STYLE FRAMES
Created in adobe photoshop
Created in adobe photoshop
FINAL FRAMES
ASSETS USED
Unlock Classic Car 01 - UnlockGameAssets
Airmax 97 Nike - aimadbro
Nike Dunk Low orange blaze PBR - aimadbro
Song: Drop FM - A. G Cook (Feat. Hannah Diamond)
Unlock Classic Car 01 - UnlockGameAssets
Airmax 97 Nike - aimadbro
Nike Dunk Low orange blaze PBR - aimadbro
Song: Drop FM - A. G Cook (Feat. Hannah Diamond)
SOFTWARE USED
Adobe After Effects
Blender
Adobe After Effects
Blender